MICHAEL

To launch the highly anticipated theatrical release of the Michael Jackson biopic, Michael, we executed a high-impact, multi-screen takeover of the iconic Digital Dream installation. The goal was to transform the high-traffic, multi-level atrium into an immersive cinematic experience that captured the scale and showmanship of the artist.

I was responsible for adapting and delivering the motion graphics and AV assets across the entire architectural canvas, ensuring a seamless visual flow between the towering central vertical banner and the sweeping curved displays. This involved re-architecting core theatrical AV assets into bespoke cutdowns, animating custom transitions, and fully localizing the creative for the French market ("Le 22 Avril au Cinéma"). Every asset was meticulously framed and timed to create a synchronized, premium visual system that felt native to the unique geometry of the space.